ERP (Enterprise Resource Planning) – We’ve mentioned before how an ERP system can improve your business and operations. We’ve also talked at length about how a CRM solution can forge lasting relationships with customers and improve customer service. However, a new report has uncovered that a large majority of businesses are not using their ERP system to benefit their customer services and experiences.
We’re here to explain how to utilize your ERP to create a customer-orientated business strategy.
ERP and your customers
It’s well known that ERP software can significantly reduce costs and increase profitability. However, new studies show that more focus needs to be put on creating a clear connection between an ERP and the customer experience.
The age old technique of lowering costs and increasing product functionality are not as effective as they once were. These days a large amount of business success lies in the hands of customer opinion; consumers and clients are using levels of service and reliability as a means of rating companies/brands. The most successful companies today are taking full advantage of their ERP system to connect their back office with the front office operations.
Customers today don’t just want lower prices, they want quality services. Reliability and open communication have become staples of good customer service, and this is where ERP can make all the difference. By creating a clear link between operational information and customer services, your business can provide clients with a deeper level of trust and security. By providing the important data customers crave at your fingertips, an ERP becomes integral to successful customer experiences.
Few companies can link their customer retention and satisfaction to meeting product expectations and support, yet these are some of the biggest factors in customer service today. By creating a customer-orientated business strategy and incorporating your ERP system, you will be better poised for success in the modern world of customer service focused business.
Contact an ECI representative today to find out more about ERP, CRM, and other business management solutions!
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