CRM (Customer Relationship Management) – Modern CRM puts a large amount of focus on delivering solutions that put the right people at the center of their business. Customers are also more active and informed these days when it comes to their buying decisions, so businesses are striving to incorporate this trend into their marketing/customer service strategies.
Microsoft has been perfecting the art of CRM for over 10 years, and they are announcing the release of their business software Microsoft Dynamics 2013 in the fall of this year. What does this mean for business management? Here are a few key features and areas that Microsoft is focusing on with their newest release.
Dynamics CRM 2013: Business with a personal touch
Dynamics CRM 2013 aims to place people at the center of business by understanding how they work and what they need to accomplish their jobs. The updated Dynamics CRM software from Microsoft will do this in various ways:
Marketing Pilot
This is Microsofts own marketing automation solution. It will let businesses manage products, budgets, and resources while executing and monitoring marketing campaigns. This will help deliver a consistent customer experience across all media formats, as well as help businesses to understand their customers path to purchasing which will lead to better lead conversions.
Outcome driven UI and more interaction
By using industry-leading best practices and a redesigned UI, the new Dynamics CRM will help sales teams convert a lead to a sale with increased speed and ease. Combine that with the multitude of mobile devices that the new Dynamics CRM software can run on (tablets, phones, etc) and you have a sales team that knows exactly what they need to do with the ability to do it anywhere.
Brand loyalty through nurturing relationships
Dynamics CRM 2013 comes with great connectivity services to Skype and Yammer, enabling users to collaborate and share customer knowledge in real time. By giving your team these communication tools, Dynamics CRM allows them to work together to provide personalized customer service and encourage a growing relationship between the customer and the business.
Keeping your customers happy and coming back for more is essential to customer relationship management; Dynamics CRM does that by giving your teams the right tools to communicate on a personal level with your customers. Microsoft wants businesses to succeed, and with the latest iteration of their Dynamics CRM software they are ensuring that happens.
Contact an ECI sales representative today to find out more about Microsoft Dynamics CRM 2013!
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