CRM (customer relationship management) – We talk a lot about why you should invest in a CRM solution for your business. Reducing costs and improving productivity are attractive reasons to implement a new system across your organization.
However, the most important reason for implementing a CRM solution is your customers; to keep them happy, stay in touch, and bring them back when needed. By utilizing a CRM database instead of relying on old Rolodex methods of collecting customer data, you are ensuring that not only is the data up to date and accurate but also easily accessible for team collaboration.
Here are four ways a CRM can be your best friend:
Register Leads and Contacts
It isn’t simply the act of entering customer information into a CRM that makes it worthwhile; it’s the categorization of and analysis derived from that data. By sorting your customers into easily identifiable categories, you make it easier to recognize who might buy what and when, or who needs extra support and where. You can move those customers to other categories depending on their stage in the buying process, and also create groups based on their purchasing habits. CRM can make finding the right customer at the right time as easy as clicking a mouse.
Reveal Possibilities
If you are entering leads and contacts into your CRM consistently, chances are you have some prospects that you haven’t made a sale with yet or customers that haven’t been very active lately. Use your CRM to keep the interaction alive and productive; marketing campaigns can be configured through the CRM to target specific customers and contacts, ensuring that you are still fresh in their minds even if they aren’t ready to buy yet.
Track All Interactions
The key to a happy customer is communication. Many consumers or clients leave their current supplier/provider after being ignored or not feeling as though their voice matters. By keeping track of every customer interaction in a CRM solution, you ensure that your team has access to all pertinent customer history. This data allows even the newest members of your team to meet the customers needs without information gaps, letting the customer know that you care about what they think and say.
Customer Data Stays
This is an often overlooked benefit of a CRM solution. The data collected by your team stays in the system even after your team members have gone. No more sifting through reams of outdated paperwork on an old desk; once the customer is in the CRM, they are accessible and easily updated by anyone in your organization. You’ll know exactly where they are in the sales pipeline even if the person who brought them into the CRM moved on a long time ago. Never worry about knowledge gaps again.
Communication is paramount to keeping your customers happy. With a CRM solution in place you need never worry about staying in touch with your customers again, and they’ll never have to worry about you forgetting them.
Contact an ECI representative today to find out how we can help with your CRM solution!
The post CRM: a best friend for your business AND your customers. appeared first on Understanding ERP & CRM Software.